Italian label Salvatore Ferragamo is distinguishing itself from competitors by being the first brand to tap the Louvre museum in Paris to show its 2013 resort collection next week, also giving consumers a look inside with a live-stream on its Web site.
Barneys New York is collaborating with the Deste Foundation for Contemporary Art to display a public art exhibit in the retailer's windows at its flagship location on Madison Avenue in New York.
Swiss watch manufacturer Ulysse Nardin is upping its appeal to timepiece enthusiasts and baseball fans by tapping Randy Johnson as its new brand ambassador, a partnership that will bring about a limited-edition timepiece called The Big Unit.
Donna Karan is pushing its Donna Karan New York, Modern Icons and Casual Luxe collections via a seven-question style quiz that matches consumers' shopping habits to one of the label's lines.
Jeweler Van Cleef & Arpels is looking to increase its mobile presence and step up to competition with an application that acts as a size guide, catalog and lifestyle resource for brides-to-be.
High-end destination club Inspirato is widening the distribution of its glossy print magazine that presents consumers with photography and articles about travel and lifestyle topics at bookstore chain Barnes & Noble this month.
Today in luxury marketing - Finding new ways to separate the rich from their cash; Q&A: Four Seasons CEO juggles global expansion, WiFi; To pay or not to pay: A closer look at the business of blogging; Fisker recalls 19 additional Karma sedans for fire hazard.
RSS
