Luxury in the form of premium experiences are seeing the most action in terms of spending, while high-end goods are lagging in comparison, according to new findings from a study by Boston Consulting Group.
NEW YORK - Accessories label Rebecca Minkoff has seen extravagant growth in its shoe sales due largely to its participation in photo-sharing application Instagram, according to the company cofounder at the Fairchild Fashion Media Footwear News Summit 2012.
NEW YORK - Creating a brand story, allowing a certain amount of self-management for employees and giving back are the three key steps to building a successful brand, according to a speaker at Fairchild Fashion Media's Footwear News Summit 2012.
British automaker Bentley Motors released its first iPad application dedicated to its Continental GT and GTC models that lets users design their own vehicles and shows history via films, photography and stories.
NEW YORK - Only 22 percent of footwear brands strongly agree that their senior managers have a good grasp on the potential of digital channels for their organizations, according to a research session at Fairchild Fashion Media's Footwear News Summit 2012.
Today in luxury marketing - Luxury carmaker BMW tries Apple approach to sales; Google readies new local-ad assault; Jones Group buys Brian Atwood; Gaultier to skip men's fashion week.
Marketers who use mobile and social media face challenges that these platforms present when making clear and conspicuous disclosures complying with FTC Dot Com Disclosure Guidelines.