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Luxury Daily, June 24, 2015 – Burberry highlights British heritage in vintage campaign

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June 24, 2015

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Today's headlines

Burberry highlights British heritage in vintage campaign
In-store sales associates heavily influence luxury purchase decisions: report
Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Cape Town, Dubai, Madrid emerge as top UHNW havens: report
British Vogue casts Minions as source of fashion’s true inspiration
Mercedes enhances GLC advertising with fashion positioning
Starwood’s SPG links super guests with dedicated ambassadors
Can Facebook challenge YouTube’s dominance on mobile video?
Kering, Tom Ford, Fordham and Lexus – Live news
Comité Colbert, Egyptian cotton, Fairmont and Tata Motors – News briefs

Advertising Burberry highlights British heritage in vintage campaign
By Kay Sorin
	British fashion house Burberry is introducing its fall/winter 2015 collection with a vintage-inspired campaign that recalls the brand’s heritage. Entire article

Research In-store sales associates heavily influence luxury purchase decisions: report
By Kay Sorin
	Despite the rise in digital and mobile marketing in recent years, consumers still rely heavily on in-store sales associates to assist them in making purchases, according to a new report by the Luxury Institute. Entire article

Multichannel Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
By Staff reports
	Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York. Entire article

Research Cape Town, Dubai, Madrid emerge as top UHNW havens: report
By Joe McCarthy
	Although the EMEA region of Europe, the Middle East and Africa are contending with tumultuous variables, several cities are emerging as prime places for real estate investment, according to a new report by Sotheby's International Realty and Wealth-X. Entire article

Multichannel British Vogue casts Minions as source of fashion’s true inspiration
By Jen King
	Condé Nast International is strengthening its in-house video content division with its first film released on the Vogue Video Channel. Entire article

Multichannel Mercedes enhances GLC advertising with fashion positioning
By Nancy Buckley
	German automaker Mercedes-Benz is making the latest GLC model the star of its spring/summer 2016 fashion collection. Entire article

Multichannel Starwood’s SPG links super guests with dedicated ambassadors
By Joe McCarthy
	Starwood Hotels and Resorts is elevating its personalization offer through Starwood Preferred Guest by giving ultra-loyal guests access to a brand ambassador who will get to know them and their travel particularities. Entire article

Mobile Can Facebook challenge YouTube’s dominance on mobile video?
By Chantal Tode
	YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach. Entire article

News briefs Kering, Tom Ford, Fordham and Lexus – Live news
By Staff reports
	Luxury Daily's live news from June 23 - Kering partners with US organizations to end campus sexual violence; Tom Ford sells ready-to-wear online through Net-A-Porter exclusive; Fordham, CFDA launch first fashion law degrees; Lexus gathers data for performance model from high altitude race. Entire article

News briefs Comité Colbert, Egyptian cotton, Fairmont and Tata Motors – News briefs
By Staff reports
	Today in luxury marketing - Comité Colbert teams with Unesco on pilot campaign; Stock up on those luxury sheets because Egyptian cotton's getting scarce; Middle East owners of FRHI Hotels looking to sell luxury hotel operator; Luxury brands fail to save Tata Motors' market share in India. Entire article

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