A number of traditionally strong luxury brands have recently posted bleak financial earnings, including Burberry and Ralph Lauren, causing experts to question what might be causing the decline.
British fashion label Burberry is giving consumers a close-up view of artisan skills with a month-long series of bespoke experiences at its global flagship.
NEW YORK – An IBM executive at Forrester’s CXNYC 2016 said that the ability to anticipate consumers’ purchasing intent stems from having a 360-degree view of their behavior, which nowadays includes mobile channels, underscoring the need to look at customer engagement as a holistic experience.
Luxury Daily's live news from June 22 - Valentino owner acquires majority stake in Balmain; Michael Kors races into Formula 1 with McLaren-Honda; Jaguar Land Rover brightens Brazilian school to fete factory opening; Hedi Slimane takes Kering to court over non-compete agreement.
Today in luxury marketing - Cadogan Estate shrugs off luxury goods slowdown; Bulgari pledges to continue restoration of Baths of Caracalla; New PAN rule hurts sale of luxury goods; Will guys actually wear Demna Gvasalia's first men's collection for Balenciaga?
As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?
Beauty ads used to follow a simple formula. Find a well-known and liked celebrity prepared to endorse the product, add a generous fee and a little airbrushing and place the result in a glossy magazine. And why not? It worked.
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