Technological innovations including ecommerce and social media have created a domino effect of consumerism, creating fertile ground for the see-now, buy-now movement.
LVMH's Sephora is ramping up sales for the Pinrose fragrance collection by providing a sneak peek on Snapchat of a mobile-optimized quiz designed to find users’ ideal scents and enabling quiz-takers to click through to make a purchase.
Luxury Daily's live news from June 17 - YSL teases upcoming ad campaign by Anthony Vaccarello; Chanel heads to Studio Chance for fragrance casting call; Loewe shows dedication to art, culture at second annual Ibiza Summer Shop; Audi tests gamers’ endurance in 24-hour video game racing challenge.
Today in luxury marketing - Tom Ford Beauty: Lauder’s next blockbuster; At Pitti Uomo, a few shirts and a sportswear slant; Sunset Boulevard: From louche to luxury; Porsche-Piech clan close ranks ahead of VW annual meeting.
The luxury market is one that shifts constantly. In the current post-recession world, it seems we are moving away from a label-conscious culture where established brands have dominance to a more value-focused approach where people seek what is authentic and unique.
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