Italian fashion house Gucci is working with Samsung Electronics to offer an immersive in-store experience devoted to the label’s timepieces and jewelry that combines physical and mobile commerce.
Cultural training is imperative for New York-based luxury flagship store employees to build trust among affluent Chinese tourists and creating a custom experience for this group of travelers will help marketers gain brand loyalists, experts say.
Department store Bergdorf Goodman is strengthening its authority in the New York lifestyle scene through editorial and advertisements in its latest women’s fall preview magazine.
Hotel chain Ritz-Carlton is using email to entice reservations at its properties with special promotions when guests use American Express cards to book their stays online.
Toyota Corp.’s Lexus is extending the “What’s Next?” concept for its RX and RX F Sport models in a series of online video and audio sponsorships with NPR, MSN, ESPN and Food Network, which the automaker rounded out with television and digital advertisements.
Today in luxury marketing - Luxury automaker category is mixed bag of numbers; Bill Gaytten presented his last Dior collection; French police seize $22.7 million in fake Hermès; Industry weighs in on Italy, debt worries.
Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months?