| | Today's headlines- Salvatore Ferragamo’s anatomical research displayed in Florence exhibit
- Armani, Missoni discount for charity at Convivio Milan
- Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
- Audi, Swarovski pioneer designs with Design Miami/Basel collaborations
- Omega renews Golf in Dubai partnership to support sport in Middle East
- Bergdorf Goodman gives menswear own space on Instagram
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- Louis Vuitton, Asia, Oscar de la Renta and affluent personalities – News briefs
- The 7 “Cs” of mobile advertising
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Research
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group | | |  | Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire
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Columns
The 7 “Cs” of mobile advertising | | |  | The seven “Cs” I am referring to are the seven pricing models used for buying ad campaigns on mobile. If you are not familiar with the various cost structures, you are likely to be shocked when the pricing model you chose does not align with your campaign goals Entire
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