Luxury conglomerate Compagnie Financiere Richemont is continuing the battle against counterfeit luxury products with a lawsuit against a Pakistani Web site that it claims is an unauthorized retailer. How far do luxury houses have to go to protect themselves?
Italian accessories and apparel designer Dolce & Gabbana is attempting to interact with consumers by enabling them to access its entire digital strategy in one fell swoop.
NEW YORK - Mobile video can be a successful way for luxury brands to reach consumers and build brand awareness, according to industry experts at the 2011 Mobile Marketing Forum in New York.
Russian jeweler Faberge launched an iPad application that takes cues from Russia's Silver Age to engage aspirational consumers by showcasing the brand's legacy and history.
Today in luxury marketing - Mulberry profits more than quadruple in year; Aston Martin cutting Rapide production amidst slow sales; Ferragamo to list shares in Milan.
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