NEW YORK – Rather than looking at ecommerce and digital as competitors to the traditional bricks-and-mortar store, retailers should think of them as complementary channels, according to panelists speaking at Future-Culture-Design.
Toyota Corp.’s Lexus is among the brands to see significant improvement in responsiveness to mobile advertisements that incorporate TouchSense technology.
As Snapchat is just now establishing itself as an integrated purchasing platform, consumers lack significant intent to purchase, but that does not mean retailers should not test the waters with small campaigns that include direct calls-to-action.
Luxury Daily's live news from June 13 - Chanel founder’s love story used as inspiration for unisex fragrance; Fairmont continues to bee sustainable, expands apiary program; Brands exclaim #LoveIsLove after Orlando shooting; Calvin Klein hints Raf Simons to join brand in coming months.
Today in luxury marketing - The 4 big problems with Ramadan fashion collections; Lancôme learns that even beauty brands cannot avoid politics in China; Karl Lagerfeld works out colorful collaboration with pencils; Daimler to unveil long-distance electric car in October.
According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.
The Luxury Marketing Council of Connecticut-Hudson Valley held its Second Annual Polo Family Day on Sunday, June 12 at the Greenwich Polo Club in Greenwich, CT.
Through the research process, it has become clear to me that at its heart, every brand participating in the luxury market is ultimately in the happiness business.
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