French fashion house Christian Dior redesigned its Web site to show the lifestyle behind the brand via images and videos that will likely increase time spent on the site, but the label did not add ecommerce capabilities beyond beauty products.
Private aviation company Magellan Jets is presenting a 10-hour card deal, an offer meant to tie together Father’s Day and travel for the 2012 London Olympics.
While some marketers go for a modern and interactive approach to advertising in Robb Report’s Best of the Best issue for the iPad, classic brands including Chanel, Hublot, the Bellagio, Maserati and Lamborghini are going for a more tactile approach in the print version.
Starwood Hotels & Resorts’ The Luxury Collection is establishing 10 new properties in the Asia-Pacific region in 12 months, likely due to the surge in luxury spending in the East and to familiarize affluent residents with the brand.
LVMH-owned Hennessy just released a new iPad application for its VSOP line that focuses on authenticity assurance, videos and imagery, but does not share pricing or points of retail.
Today in luxury marketing - Bally aims for greater luxe; China luxury boom fuels record sales for BMW, Audi; H&M said to collaborate with Margiela on holiday collection; Miami travel tips from a luxury hotel concierge.