Luxury Daily, June 11, 2012 – Is social video the new commercial?
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Internet Is social video the new commercial? | | | | Since television advertising is rarely used by many sectors of the luxury industry excluding automotive, social video has become fashion houses’ channel of choice to show new collections and a brand’s lifestyle visually, which is more effective than traditional commercials. Entire
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Columns Mobile, Internet and the Cloud | | | | Currently, 88 percent of U.S. adults have a mobile phone, 57 percent have a laptop, 19 percent own an e-book reader and 19 percent own a tablet, while 13 percent of U.S. adults own a laptop, smartphone and tablet. Entire
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