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Luxury Daily, June 10, 2015 – Top 10 luxury brand digital campaigns of Q2

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July 10, 2015

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Top 10 luxury brand digital campaigns of Q2
Sophisticated email segmentation boosts open rates, engagement: report
Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Barneys highlights label selection in accessory-focused campaigns
Mercedes makes moves toward autonomous driving with intelligent car
Jewelers shine bright in Tatler’s July issue, annual jewelry guide
Sephora boosts relevancy of Beauty Board recommendations with personalized search
La Mer, Alexis Mabille, Fendi and Selfridges – Live news
Procter & Gamble, Chanel, Boucheron and London – News briefs
Mastering the art of mobile persuasion

Internet Top 10 luxury brand digital campaigns of Q2
By Jen King
	Over the course of the second quarter of 2015, luxury brands sought out digital techniques that enhanced consumer interactions both educationally and for entertainment. Entire article

Internet Sophisticated email segmentation boosts open rates, engagement: report
By Sarah Jones
	While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences. Entire article

Multichannel Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
By Staff reports
	Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York. Entire article

In-store Barneys highlights label selection in accessory-focused campaigns
By Sarah Jones
	Department store chain Barneys New York is putting a spotlight on accessories with two newly launched campaigns centering around footwear and handbags. Entire article

Mobile Mercedes makes moves toward autonomous driving with intelligent car
By Sarah Jones
	German automaker Mercedes-Benz is taking another step toward autonomous driving with the launch of connected features for its latest E-Class model. Entire article

Print Jewelers shine bright in Tatler’s July issue, annual jewelry guide
By Jen King
	Chanel and De Beers were among the brands to put their best jewels forward in Tatler’s July issue. Entire article

Mobile Sephora boosts relevancy of Beauty Board recommendations with personalized search
By Staff reports
	LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board. Entire article

News brief La Mer, Alexis Mabille, Fendi and Selfridges – Live news
By Staff reports
	Luxury Daily’s live news from July 9 - La Mer partners with Baccarat Hotel to introduce new luxury spa; Alexis Mabille publishes photography book to celebrate anniversary; Fendi furthers heritage with fur-heavy couture collection; Selfridges enhances ocean conservation by banning water bottles. Entire article

News briefs Procter & Gamble, Chanel, Boucheron and London – News briefs
By Staff reports
	Today in luxury marketing - Coty agrees to purchase P&G beauty brands for $12.5B; In Greece, Chanel becomes more valuable than cash; Boucheron taps new chief executive officer; Former London slum now a luxury locale. Entire article

Columns Mastering the art of mobile persuasion
By a Luxury Daily columnist
	How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting? Entire article

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