Although the definition of what constitutes a celebrity has evolved with the advancement of social media, a new report by Celebrity Intelligence finds that 40 percent of agency respondents feel that celebrity-driven marketing strategies remain very effective.
Affluent consumers have begun to place increasing importance on social, environmental and equality causes, which in turn has presented luxury brands with an opportunity to position their efforts accordingly.
French department store chain Galeries Lafayette is enlivening its flagship store with help from the conceptual creative duo behind art magazine Toilet Paper.
LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
Luxury Daily's live news from July 7 - Dior rumors escalate as Maria Grazia Chiuri exits Valentino; Audemars Piguet cheers Serena Williams’ quest for milestone win; Jaguar leads by example in educational escapade; Mandarin Oriental Las Vegas organizes digital cleanse.
Today in luxury marketing - Retailers expect strong fragrance season; How the Hamptons became a pop-up breeding ground; South Korea anti-graft law sparks business backlash; Foreign interest in US homes cools.
Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.
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