Luxury marketers tapped mobile's opportunities for consumer engagement and relation management in the second quarter, creating applications that rewarded loyalty or provided exclusive brand experiences.
French fashion label Kenzo is looking back on 1990s teen culture for its fall/winter 2015 campaign that centers on a commissioned short film from director Gregg Araki.
Hotel concierge applications are becoming a must-have for major hospitality brands seeking to tap into guests’ smartphones to anticipate their needs before arrival on premises.
Luxury Daily’s live news from July 6 - Alexander Wang rumored to leave Balenciaga after contract ends; Christie’s blends real estate, art with upcoming Art Southampton sponsorship; Shangri-La targets younger consumers with unique athletic offering; Audi partners with Bang & Olufsen for A4′s advanced audio system.
Today in luxury marketing - Fur is back in fashion and debate; Richemont CEOs are top-paid Europe executives after VW boss; Audemars Piguet to tap Freida Pinto as ambassador; Ferrari's value to exceed $11B in IPO, Marchionne says.
When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices.
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