Mercedes-Benz is engaging consumers with a new Facebook application that features the German automaker's new C-Class coupe and integrates users' friends into the playing field.
Upscale department store Bergdorf Goodman is targeting night-ready consumers with the opening of its new "evening boutique" at its retail location on Fifth Avenue in New York's Manhattan.
Swiss watchmaker Tag Heuer linked itself to mobile with a smartphone customized with branded content and made with the same materials as its timepieces.
Luxury brands such as Harrods and Waterford Wedgwood Royal Doulton have already begun their holiday campaigns, but the possibility of a double-dip recession should make brands think twice about their holiday plans.
Gilt City is rewarding its members with a handful of curated events at the flash-sale site's first month-long, pop-up-concept event space in Long Island's East Hampton, a popular weekend destination for New York's wealthy inhabitants.
Today in luxury marketing - Chanel appoints Gigi Burris new head of millinery; Dior adding new eye cream; Theory's Andrew Rosen to buy a big chunk of Proenza Schouler.
Compared to other markets, mobile only truly became huge in the U.S. three or four years ago. But the U.S. does not have large numbers of people with deep mobile understanding.
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