Those with the highest spending power in the United States overwhelmingly prefer online shopping, with 72 percent buying via ecommerce in the last three months, according to new research by Unity Marketing.
Home furnishing brands are embracing the possibilities of digital, using online features and social media to provide consumers with actionable inspiration.
Fairmont Hotels & Resorts is offering consumers the chance to escape this summer with its F-scapes packages, a collection of unique experiences curated by the brand at properties across North America.
Marketers have been slow to embrace in-application messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
German automaker Mercedes-Benz is promoting its V-Class series by partnering with hotels in the Salzburg region of Austria to offer consumers a test drive during their vacation.
Luxury Daily's live news from July 24 - Krug turns the “humble” into sophisticated in potato cook-off; Madison Avenue BID sees luxury retail growth in H1; Donna Karan goes into the haze for Cashmere Mist TV spot; Gucci continues “revolution” with Dover Street Market shops.
Today in luxury marketing - Condé Nast: More magazine closures ahead?; Crisis-ridden Greece still big draw for luxury tourists; Is Victoria Beckham in play?; In China, Mercedes surges ahead as the luxury brand in demand.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
RSS
