Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.
The luxury retail environment is undergoing critical changes, making it is essential for retailers to focus their attention on enhancing the in-store experience, according to a new report by Unity Marketing.
Fast-moving consumer goods categories are experiencing a deceleration in China due to changing shopping habits, new online channels and disruptive pricing dynamics, according to a new report by Bain & Company and Kantar Worldpanel.
French fashion brand Jean Paul Gaultier is stoking interest in its latest exhibition through a Parisian scavenger hunt on Twitter and the live-streaming application Periscope.
The manufacturer-dealer relationship is critical in the automotive industry, and German automaker Audi regularly seeks to enhance the dynamic, earning it consistently high dealer feedback scores in a new report by Carlisle & Co.
Luxury Daily's live news from July 1 - Donna Karan exits namesake label to prioritize lifestyle business; Elie Saab selects Madison Avenue for first US boutique; Four Seasons celebrates Social Media Day with multiplatform tour; Maserati opens first retail location in Milan.
Today in luxury marketing - What would a "Grexit" mean for luxury fashion?; Net-A-Porter founder Massenet signals she’s staying put; Want a free stay at a luxury hotel? Build up your Instagram following; Jaguar XJ flagship is distinctive luxury style.
According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.
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