The number of outbound international travelers is projected to reach 1 billion by 2018, creating an opportunity for luxury brands to reach a global audience through airport retail placements, according to a report by Conlumino.Entire
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French department store chain Printemps is paying homage to Parisian hotels with an in-store campaign that pairs high fashion with hospitality.Entire
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Italian fashion label Gucci is inspiring consumers to start shopping for fall by highlighting its new campaign on the mobile-optimized Web site of New York magazine’s The Cut.Entire
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The Ritz-Carlton Hotel Company is encouraging Middle Eastern travelers to celebrate the festival of Eid-ul-Fitr by visiting some of its most beautiful locations in the United States.Entire
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NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.Entire
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Luxury Daily's live news from July 16 - Johnnie Walker touts Scottish heritage via limited-edition bottles; Chanel keeps it all in the family with Lily-Rose Depp casting; Penhaligon’s returns to barbershop roots for latest fragrance; Cartier explores Congloese art progression at foundation exhibit.Entire
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Today in luxury marketing - Swatch Group’s first-half net slumps 20pc; LVMH to launch Apple Watch rival; Duckie Brown and Michael Kors make the case for American fashion at New York men’s shows; Balmain taps power sisters for fall 2015 campaign.Entire
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Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.Entire
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