Luxury houses and automakers are increasingly developing new and interesting videos and commercials for social media and television that break boundaries and get noticed amidst the clutter of advertising in the second quarter.
British designer Burberry has chosen to premiere images from its sexy new campaign for Burberry Body staring model Rosie Huntington-Whiteley to its nearly 7 million Facebook fans.
The Foundation de la Haute Horlogerie is defending branded members of the company against counterfeiting with a digital line of attack including emails and its Web site.
Using mobile devices such as smartphones and tablets is one of the main ways that upscale financial services companies can increase customer interaction and build loyalty.