Fragrance marker House of Creed is proving that empowerment is an ingredient found in every woman through an exclusive fragrance and charitable outreach effort.Entire
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With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.Entire
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Today in luxury marketing - After Brexit, which way for fashion?; A real rock of a diamond fails to sell at auction; Millennials don't drive? Luxury automakers beg to differ; Singapore bank halts lending for London properties over Brexit vote.Entire
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CANNES, France - Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and marketing. Among them was Peter Horst, chief marketing officer of The Hershey Company, one of the leading chocolate makers nationwide.Entire
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CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G's portfolio of brands that generated nearly $71 billion in annual sales worldwide.Entire
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