British apparel and accessories label Mulberry is showing national pride by supporting homegrown talent Tess Carmichael as she competes in show jumping at the Longines Global Champions Tour.
Swiss watchmaker Tag Heuer is adding a new facet to its "Don’t Crack Under Pressure" campaign by showing how its new ambassador David Guetta handles the stress that comes with his DJ career
In an era of hyper-competitiveness and ambitious sales targets, customer loyalty for automotive brands is on the rise in the first quarter of 2015, according to a new report by IHS Automotive.
Apple and Louis Vuitton were among the advertisers transporting readers of WSJ. magazine’s July/August issue “outward bound” as they enjoy the summer months.
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
Luxury Daily’s live news from June 29 - Bloomingdale’s expands US presence with Hawaiian location; Bentley, Breitling collaborate to create jet team-inspired car series; Peninsula Beverly Hills expands offerings with craft beer partnership; Roger Vivier taps new representative to reach younger consumers.
Today in luxury marketing - Baker & McKenzie pens legal guide for luxury and fashion companies; Amazon fashion, playing the long game; Olivier Rousteing puts Balmain men’s wear on the runway; Could this make shopping fun again?
A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
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