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Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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Luxury Daily, January 30, 2015 – Kering continues to champion women’s rights with UK charter

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January 30, 2015

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Today's headlines

Kering continues to champion women’s rights with UK charter
Fashion marketing calls for a non-linear approach
Bulgari celebrates Italian culture with museum exhibit
Automakers, designers top affluents’ top luxury brands: report
Auberge Resorts enters real estate with permanent residences
Royal Copenhagen explores its past and present in annual catalog mailer
Audi attracts feminine consumers with geotargeted banner ad
Veuve Clicquot, Tesla, Goyard and Comité Colbert – Live news
Alibaba, luxury gifting, Russians and Bentley – News briefs
Reactions to Google’s mobile-friendly search changes
Technology and touchdowns: How mobile is changing the game

Events/Causes Kering continues to champion women’s rights with UK charter
By Sarah Jones
	French luxury conglomerate Kering’s corporate foundation is extending the impact of its female-focused efforts with a new charter between the company’s United Kingdom brands and non-governmental agency Women’s Aid. Entire article

Multichannel Fashion marketing calls for a non-linear approach
By Sarah Jones
	NEW YORK - Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22. Entire article

Events Bulgari celebrates Italian culture with museum exhibit
By Kay Sorin
	Bulgari is partnering with Italian curators to put on an exhibit dedicated to celebrating classic Italian fashion during the mid-twentieth century. Entire article

Research Automakers, designers top affluents’ top luxury brands: report
By Nancy Buckley
	Affluents define luxury products as both expensive and possessing quality, according to a new report from the Shullman Research Center. Entire article

Q&A Auberge Resorts enters real estate with permanent residences
By Nancy Buckley
	Auberge Resorts will no longer only serve the short-term vacationer, but will now host permanent residents at its first ever real estate location in Fort Lauderdale. Entire article

Print Royal Copenhagen explores its past and present in annual catalog mailer
By Sarah Jones
	Danish porcelain maker Royal Copenhagen is highlighting its heritage with a magazine-style catalog accessible to both online and print audiences. Entire article

Mobile Audi attracts feminine consumers with geotargeted banner ad
By Kay Sorin
	German automaker Audi’s new mobile advertisement on The Cut features a glittery, pink aesthetic that is unusual for the brand. Entire article

News briefs Veuve Clicquot, Tesla, Goyard and Comité Colbert – Live news
By Staff reports
	Luxury Daily's live news from Jan. 29 - Veuve Clicquot extends Champagne’s mutlifaceted appeal to sports, games; Tesla dispels electric vehicle myths with “insane mode” video series; Goyard marches through Hong Kong mall to spur interest; Comité Colbert inspires future generation via luxury career days. Entire article

News briefs Alibaba, luxury gifting, Russians and Bentley – News briefs
By Staff reports
	Today in luxury marketing - Alibaba in hot water with Chinese regulators; Apple takes top gifting spot in China: report; The Russians aren’t coming, the Russians aren’t coming; Bentley names industry veteran Winkler to head Americas unit. Entire article

Columns Reactions to Google’s mobile-friendly search changes
By a Luxury Daily columnist
	Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices. Entire article

Columns Technology and touchdowns: How mobile is changing the game
By a Luxury Daily columnist
	It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television. Entire article

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