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Nov. 28, 2024

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Luxury Daily, January 27, 2017 – Luxury Women to Watch 2017

January 27, 2017

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Classic Guides Luxury Women to Watch 2017
Luxury Daily’s Luxury Women to Watch 2017 list celebrates the smart women who are expected to make a difference in the luxury business in 2017. Entire article

Marketing Luxury rings in Chinese New Year with gifting ideas, festive activities
Ahead of Lunar New Year on Jan. 28, luxury retailers are looking to woo Chinese travelers with culturally-inspired campaigns and specially designed collections. Entire article

Apparel and accessories Dior teases fragrance campaign in a move to excite consumers
French fashion house Christian Dior has released a trailer for its latest campaign that includes a dramatic dance performance, as more fashion brands become entertainment and art providers. Entire article

Retail Win customer loyalty through personalized interactions across purchase journey
Retailers often overestimate what is necessary to create a positive customer experience and drive loyalty, aiming for a deeper emotional connection than consumers expect, according to a new report from InMoment. Entire article

Apparel and accessories Anya Hindmarch customizes SMS with Sticker Shop emojis
British accessories maker Anya Hindmarch is bringing its sticker concept to mobile with the debut of branded iMessage emojis. Entire article

Home furnishings Poltrona Frau creates emotional appeal through contemporary vignettes
Italian furniture maker Poltrona Frau is focusing on the stories that happen around its designs in a series that zooms in on one realistic home. Entire article

Marketing Location-targeted mobile ad spend will reach $32B by 2021: report
Location-targeted mobile ad spend is expected to make up 45 percent of mobile ad spending by the year 2021, according to a new report on the subject from BIA/Kelsey. Entire article

Marketing Report available: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings. Entire article

News briefs Jimmy Choo, Marc Jacobs, Safilo and LVMH – Live news
Luxury Daily's live news from Jan. 26 - Jimmy Choo revenues up 15pc due to accelerated retail growth; Marc Jacobs’ admiration of Frances Bean Cobain results in campaign appearance; Safilo Atelier goes step above luxury fashion with conceptual, couture eyewear; LVMH “cautiously confident” for 2017 after fiscal 2016’s momentum. Entire article

News briefs British Vogue, Louis Vuitton, BMW and luxury homes – News briefs
Today in luxury marketing - British Vogue seeks applicants for Alexandra Shulman’s job; Louis Vuitton's Sloane Street store robbed; BMW details plan to build X1 at Dutch contract manufacturer; Luxury home sales continued to slump in the fourth quarter. Entire article

Editorial calendar Editorial calendar for 2017
Here is a list of live and digital events covered, partnered with or hosted by Luxury Daily, as well as features produced by the publication. Entire article

Columns Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

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