Italian fashion brand Versace was featured in a video from pop star Lady Gaga that follows her trip to Paris to attend the house’s couture fashion show.
Global watchmakers convened in Geneva Jan. 20-24 for the annual trade- and invite-only Salon International de la Haute Horlogerie to unveil new and innovative timepieces and explore their shared passion of fine watches.
Prada-owned Miu Miu released a fast-paced spring 2014 campaign video that features a crop of new entertainment talent to reach a younger demographic who are the actresses’ peers.
LVMH-owned Champagne producer Moët & Chandon is promoting its Rosé Impérial using a multi-layered approach that combines a gift set for couples for Valentine’s Day and an interactive photo-sharing application to build awareness of its portfolio of spirits.
Dior and Chanel are among the fashion houses aiming to create their own romance with readers in the February “Love Story” issue of Condé Nast-owned Tatler as consumer focus reverts to self-gifting in the post-holiday climate.
Today in luxury marketing - Neiman Marcus reveals scale of data breach; Burberry responds to toxic chemical claims; Audi plans to narrow sales gap to BMW in 2014 on A3 sedan; The Macallan "M" decanter by Lalique sells for $495,047.
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