Despite China’s continued position as the top spender for luxury goods, brands should consider scaling back their store footprint in the market, according to a new report from Boston Consulting Group.
French jeweler Van Cleef & Arpels has designed its first “extraordinary object” to bring together traditional jewelry and watchmaking skill for a single piece.
Danish consumer electronics manufacturer Bang & Olufsen is weaving together consumers, music and technology in a new campaign that allows users to manipulate a music video in their own manner.
German automaker Mercedes-Benz is getting a head start on Super Bowl LI promotion and getting consumers excited for the premiere by teasing its television spot on social media.
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
Luxury Daily's live news from Jan. 24 - XOJet names Mandarin Oriental as first global hotel partner; Vertu courts globetrotters with latest-generation Constellation smartphone; Guerlain cites Angelina Jolie as muse of soon-to-launch fragrance; Vestiaire Collective secures $62M in capital funding, sets sights on APAC.
Today in luxury marketing - Safilo Group partners with Seeone for distribution in South Korea; Schiaparelli's Hollywood comeback; These luxury home mainstays may be gone in 20 years; Karl Lagerfeld reinvents the Power Woman at Chanel Couture.
