Affluent consumers will continue to spend on luxury travel experiences in 2015 despite the fact that the number of those who identified as undecided about their travel plans has doubled since 2013, according to a new report from Unity Marketing.
French jeweler Chaumet is partnering with the Académie des César to highlight young French actors in its “Revelations” project before the winners of the 40th annual César Awards Ceremony are announced Feb. 20.
Swiss watchmaker Jaeger-LeCoultre is helping owners set their watches’ moonphase complications without a trip to the boutique through a new mobile application.
Bulgari and Dior were among the advertisers to show off their “cool, confident style” in the February edition of Condé Nast-owned Architectural Digest.
Luxury Daily's live news from Jan. 22 - Bally hosts pop-up in Isetan; Fortnum & Mason seeks marmalade makers at charity event; Magellan Jets turns to football fanatics with Super Bowl package; Jenn-Air displays technological advances in research kitchen.
Today in luxury marketing - Russian buyers scarce in the global luxury real estate market; Fendi chief seeks market share growth as luxury demand stalls; China's premiere lays out economic reform plan.
Successful luxury brands have carved very specific principles, which are the opposites of the classic laws of marketing. They are called the anti-laws of marketing; for luxury does not lie in “marketing” but in the offering of creative, disruptive and hyperqualitative realizations.
Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.
RSS
