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Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
Rolls-Royce expands Private Office network to Seoul
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Dior reinvigorates Miss Dior with latest floral romance

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Luxury Daily, January 22, 2016 – Brand strength relies on stability, consistency and trust, says Breguet exec

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January 22, 2016

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Brand strength relies on stability, consistency and trust, says Breguet exec
Market-specific celebrities and nuances help locate luxury consumers
Balancing aspiration and accessibility will be key for brands
Consumers pay 40 to 150pc more for custom items: Fluid director of strategy
Consumer journey funnel leads from inspiration to digital integration
Google exec: Leverage omnichannel touch points to drive app awareness
Starwood looks to India, surrounding markets for expansion
Fortnum & Mason, BMW, De Beers and Ritz-Carlton – Live news
Watchmakers, UAE tourists, Armani/Casa and Remy Cointreau – News briefs
Luxury in India: Top 10 trends for 2016

Multichannel Brand strength relies on stability, consistency and trust, says Breguet exec
By Jen King
	NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet. Entire article

Events/Causes Market-specific celebrities and nuances help locate luxury consumers
By Forrest Cardamenis
	NEW YORK – The key to reaching luxury consumers is understanding the nuances of the market, according to a senior executive from Modern Luxury who spoke at Luxury FirstLook: Strategy 2016. Entire article

Multichannel Balancing aspiration and accessibility will be key for brands
By Forrest Cardamenis
	NEW YORK – After a disappointing holiday season to end 2015, what will this year bring for the luxury industry? Entire article

Commerce Consumers pay 40 to 150pc more for custom items: Fluid director of strategy
By Staff reports
	NEW YORK – Customization is poised to expand to more categories as consumers desire something that is uniquely their own, according the director of strategy at Fluid, Inc. Entire article

Multichannel Consumer journey funnel leads from inspiration to digital integration
By Jen King
	NEW YORK – For those in the print media space, the rise of digital platforms has become a driver in total growth, according to the editor in chief of Travel + Leisure at Luxury FirstLook: Strategy 2016. Entire article

Mobile Google exec: Leverage omnichannel touch points to drive app awareness
By Staff reports
	NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs. Entire article

Commerce Starwood looks to India, surrounding markets for expansion
By Forrest Cardamenis
	Starwood Hotels & Resorts is expanding its presence in Asian markets to capitalize on emerging regions and expand its services. Entire article

News briefs Fortnum & Mason, BMW, De Beers and Ritz-Carlton – Live news
By Staff reports
	Luxury Daily's live news from Jan. 21 - Fortnum & Mason turns hampers into sign of affection with personalization; BMW awarded top position in global sustainability rankings; Jewelry house De Beers has become the latest luxury brand to announce a move from Fifth Avenue to Madison Avenue; Ritz-Carlton Montreal offers degrees of discounts to spur chilly travel plans. Entire article

News briefs Watchmakers, UAE tourists, Armani/Casa and Remy Cointreau – News briefs
By Staff reports
	Today in luxury marketing - Watchmakers won't always have Paris as luxury sales stall out; United Arab Emirates offered luxury visa service by Britain despite human rights violations; Armani/Casa Residences project shown in Miami; Sales of Remy Cointreau cognac pick up in China, US. Entire article

Columns Luxury in India: Top 10 trends for 2016
By a Luxury Daily columnist
	The Indian luxury landscape is experiencing strong evolutionary undercurrents that are redefining the consumer profile and how luxury players will need to operate in this domain during 2016. Entire article

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