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Luxury Daily, January 20, 2015 – 43pc of consumers prefer to shop online: IBM

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January 20, 2015

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Today's headlines

43pc of consumers prefer to shop online: IBM
Tiffany calls in “Concierge of Love” for gift-giving advice
Dolce & Gabbana defines new generation of men via fragrance spot
Global interest in haute horlogerie increases 23pc: report
Mercedes-Benz mocks advertising cliches in Berlin fashion week promo
Cunard fetes 175 years with with one-time cruise packages
Top 5 brand moments from last week
Pictures from Luxury FirstLook: Strategy 2015
Counterfeiting, Holt Renfrew, Bally and Diane von Furstenburg – Live news
Four Seasons, Milan Fashion Week, Academy Awards and Alibaba – News briefs

Research 43pc of consumers prefer to shop online: IBM
By Sarah Jones
	While almost half of consumers show a preference for shopping online, only 29 percent actually made their last purchase via ecommerce, according to a new report by IBM. Entire article

Multichannel Tiffany calls in “Concierge of Love” for gift-giving advice
By Jen King
	U.S. jeweler Tiffany & Co. is digitizing its concierge service to help pinpoint ideal gifts for consumers’ loved ones this Valentine’s Day. Entire article

Internet Dolce & Gabbana defines new generation of men via fragrance spot
By Jen King
	Italian fashion house Dolce & Gabbana is targeting male consumers who exude “strength and sensuality” with its Intenso fragrance campaign. Entire article

Research Global interest in haute horlogerie increases 23pc: report
By Jen King
	Switzerland’s Patek Philippe, Vacheron Constantin and Audemars Piguet were among the watchmakers to claim the highest consumer interest on a global scale, according to according to a preview of Digital Luxury Group’s World Watch Report 2015. Entire article

Internet Mercedes-Benz mocks advertising cliches in Berlin fashion week promo
By Sarah Jones
	German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes. Entire article

Events/Causes Cunard fetes 175 years with with one-time cruise packages
By Sarah Jones
	Global cruise line Cunard is feting its 175th anniversary with a series of onboard events pointing to its history. Entire article

Blog Top 5 brand moments from last week
By Staff reports
	Luxury brands took the opportunity last week to craft partnerships, events and advertising campaigns that resonate deeply with consumers by easing luxe consumers' traveling and shopping experiences and creating clever and memorable campaigns. Entire article

Events/Causes Pictures from Luxury FirstLook: Strategy 2015
By Staff reports
	View the photo gallery from Luxury FirstLook: Strategy 2015 held on Jan. 13 in New York. Entire article

News briefs Counterfeiting, Holt Renfrew, Bally and Diane von Furstenburg – Live news
By Staff reports
	Luxury Daily's live news from Jan. 16 - Shoppers accidentally buy counterfeit products online; Holt Renfrew asks consumers to chew gum for art display; Bally briefcase holds Academy Awards ballots; DVF looks for contestants for second season. Entire article

News briefs Four Seasons, Milan Fashion Week, Academy Awards and Alibaba – News briefs
By Staff reports
	Today in luxury marketing - Four Seasons enters "most luxurious" battle in Boston; What to look out for at men’s fashion week in Milan; Oscar nominees' fashion: What will they wear to the 2015 Academy Awards?; Alibaba in major initiative to court China consumer for US retailers. Entire article

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