Although some affluent consumers see Valentine's Day as a chance for jewelry and candy companies to make money, luxury brands think outside of the proverbial chocolate box in order to reap the benefits of star-crossed lovers and their wallets.
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
Today in luxury marketing - Christian Lacroix to debut accessories; Italian designers Valentino Garavani and Gianni Bulgari allegedly on HSBC Swiss bank list; Click 'n chat with Burberry.
With the rise of mobile usage comes the flood of mobile marketing firms peddling their services and proclaiming they alone are the next big thing. But how much of this is legit, and how much of this is modern day snake oil?