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Luxury Daily, February 9, 2015 – Millionaire myths are hurting luxury marketing: report

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February 9, 2015

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Today's headlines

Millionaire myths are hurting luxury marketing: report
Chanel commercial continues trend with high-profile director
Luxury hotels build experiences for couples this Valentine’s Day
Oscar de la Renta looks back as it moves forward
Miu Miu creates tension with spring campaign vignettes
Lagos appeals to chic consumers with mobile takeover
Mercedes educates fans about engine oil to tout service quality
Burgess Yachts’ newest boat emulates James Bond
Top 5 brand moments from last week
Vogue, Guerlain, Givenchy and Audi – Live news
Applications, Michael Kors, China and Daimler – News briefs
How Apple’s iOS 8 changes the game for brands and retailers

Research Millionaire myths are hurting luxury marketing: report
By Sarah Jones
	Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center. Entire article

Internet Chanel commercial continues trend with high-profile director
By Kay Sorin
	French fashion house Chanel is continuing its work with high-profile directors with a short video and behind-the-scenes interview to promote its Bleu de Chanel perfume for men. Entire article

Events/Causes Luxury hotels build experiences for couples this Valentine’s Day
By Nancy Buckley
	Valentine’s Day is a weekend affair this year and with President’s Day in the United States on the following Monday, many couples will be traveling for the long weekend. Entire article

Events/Causes Oscar de la Renta looks back as it moves forward
By Sarah Jones
	U.S. fashion label Oscar de la Renta’s late eponymous founder is the subject of a retrospective at the Savannah College of Art and Design. Entire article

Advertising Miu Miu creates tension with spring campaign vignettes
By Sarah Jones
	Italian fashion label Miu Miu is letting consumers peek behind closed doors for its spring/summer 2015 advertising campaign. Entire article

Mobile Lagos appeals to chic consumers with mobile takeover
By Kay Sorin
	Jeweler Lagos is promoting Valentine’s Day giftables with a takeover advertisement on the mobile-optimized Web site of New York magazine’s The Cut. Entire article

Internet Mercedes educates fans about engine oil to tout service quality
By Nancy Buckley
	German automaker Mercedes-Benz is dipping deeper into engine oil with a series of fun facts about the substance that lubricates, cools, cleans, seals and protects moving parts. Entire article

Advertising Burgess Yachts’ newest boat emulates James Bond
By Nancy Buckley
	Super yacht brokerage Burgess Yachts is celebrating its 40th anniversary with the release of a new boat that recalls James Bond’s presence in the Bahamas. Entire article

Blog Top 5 brand moments from last week
By Kay Sorin
	Brands took advantage of the approaching holiday and used romance and special Valentine’s Day offers to promote purchases. Entire article

News briefs Vogue, Guerlain, Givenchy and Audi – Live news
By Staff reports
	Luxury Daily's live news from Feb. 6 - Vogue demonstrates social outreach capabilities via Fendi It Bag 2015 selection; Guerlain fetes recent success with new research, production center; Hotel Cafe Royal mixologist crafts Givenchy fragrance-inspired cocktails; Audi shows off its “fob” in Fifty Shades of Grey parody ad. Entire article

News briefs Applications, Michael Kors, China and Daimler – News briefs
By Staff reports
	Today in luxury marketing - Brands using apps to court their best customers; Michael Kors is getting into wearable tech; For luxury retailers, Chinese women take fashion recess; Daimler's Q4 profit rises 10pc on higher Mercedes margins. Entire article

Columns How Apple’s iOS 8 changes the game for brands and retailers
By a Luxury Daily columnist
	Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience. Entire article

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