Luxury Daily, February 6, 2017 – Are workplace values, employee benefits the key to luxury’s talent drought?

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World’s leading luxury business publication

February 6, 2017

Are workplace values, employee benefits the key to luxury’s talent drought?

As brands become increasingly transparent in their business practices, employee benefit programs have been put into the limelight, with many groups publicizing initiatives intended for work-life balance.

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Marketing

Cautious US spending impacting luxury sentiment as UAE intimacy quotient booms: MBLM

The luxury sector has an average Brand Intimacy Quotient of 15.3, a figure considerably lower than the median of 28.7 seen for other United States industries ranked by MBLM’s annual Brand Intimacy Report and Rankings.

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Retail

Luxury severely absent from chatbots and Snapchat, says L2

While the luxury sector is rooted heavily in concierge services, only 46 percent of luxury brands have promoted in-store services online, which causes a disconnect in customer service.

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Apparel and accessories

Marc Jacobs tells consumers to call 1-844-LUV-MARC for a good time

U.S. fashion label Marc Jacobs’ phone lines are open and consumers are encouraged to dial-in to make all their dreams come true.

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Jewelry

Fred wields app to give consumers complete customization control

LVMH-owned jeweler Fred is innovating in the custom jewelry space by catering to the individual through a mobile application, bringing in-store solutions home.

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Travel and hospitality

Cunard puts focus on pet-centric services through dog show sponsorship

Cunard is aligning with the Westminster Kennel Club Dog Show in New York, looking to promote its cruise line's attention to furry friends as demand for pet-friendly travel rises.

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Blog

Top 5 brand moments from last week

Whether through social commentary or a formal farewell to a well-known model, luxury brands excel at leaving a lasting impression.

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Marketing

Sale: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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News briefs

Barneys, Tesla, Karl Lagerfeld and Rimowa – Live news

Luxury Daily's live news from Feb. 3 - Barneys completes executive succession plan, names new CEO; Tesla’s Trump ties could hamper car sales; Karl Lagerfeld’s Choupette gets stuffed animal treatment; Rimowa opens door on brand history with Parisian flagship.

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News briefs

Ralph Lauren, LVMH, Ferragamo and luxury pens – News briefs

Today in luxury marketing - What next for Ralph after Stefan Larsson exits?; LVMH sets up vehicle to hunt for emerging luxury brands; Ferragamo undeterred by US import tax proposal; Fountain pen sales are surging, despite flat luxury global sales.

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Columns

Building mobile audience segments via precise location data

As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.

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