Four out of five Shanghai residents have purchased at least one luxury item within the past 12 months, and most say they will be ready to purchase another luxury item within the next six months, according to a new report.
Precision cut-crystal maker Swarovski is running a contest through November that focuses on consumer interaction in-store to drive traffic to its directly operated boutiques.
London department store Harrods is working to establish itself as a one-stop destination for consumers by increasing foot traffic to its 28 in-store eateries.
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
Four Seasons Resort Rancho Encantado Sante Fe, NM, teamed up with Adventure Partners to provide guests with opportunities for experiencing the culture and history of the region through its new Adventure Center.
France’s Van Cleef & Arpels is exploring the cosmos with a dual social video approach that traverses the jeweler's celestial inspirations and its core values.
Today in luxury marketing - Gucci celebrating 50 years in Japan; Luxury goods and EM: Bruised but not beaten; Some luxury hotels will begin offering free WiFi; Mercedes takes January US luxury lead as entry level expands.
Affluence is not a social class, a state of mind or even a lifestyle. It is an economic condition. All affluent people have one thing in common: they have money to spend.
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