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Luxury Daily, February 24, 2015 – Luxury brands help consumers obtain their own Oscars glamour

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February 24, 2015

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Today's headlines

Luxury brands help consumers obtain their own Oscars glamour
Anya Hindmarch creates branded atmosphere in London hotel
Coastal cities saw highest real estate prices in 2014
Lane Crawford teases exclusive Dior launch via Instagram
Ulysse Nardin collaborates to create new powerboat
Bentley’s teaser campaigns face opposition with leaked images of SUV
The Dalmore shares passion for mixology with new Web series
Maserati honors forward-thinking entrepreneurs
Pictures from eTail West 2015
Burberry, Dolce & Gabbana, Porsche and Moschino – Live news
New York Fashion Week, La Perla, Apple and Prada – News briefs
Luxury Outlook 2015
Can packaging be both luxurious and sustainable?

Commerce Luxury brands help consumers obtain their own Oscars glamour
By Sarah Jones
	While celebrity style is still fresh in consumers’ minds from the 87th Academy Awards, a number of brands are reaching out to their followers with ideas of how to achieve their own red carpet moment. Entire article

In-store Anya Hindmarch creates branded atmosphere in London hotel
By Sarah Jones
	London’s The May Fair hotel is boosting its position as the official hotel of London Fashion Week with help from accessories label Anya Hindmarch. Entire article

Advertising Coastal cities saw highest real estate prices in 2014
By Nancy Buckley
	In 2014 luxury real estate witnessed its slowest quarter of growth since 2012, according to a report on luxury home prices from Redfin Research Center. Entire article

Mobile Lane Crawford teases exclusive Dior launch via Instagram
By Sarah Jones
	Department store chain Lane Crawford is building interest in its upcoming exclusive pre-launch of eight Dior handbags with a social campaign that prompts consumers to visualize the bags within an ideal wardrobe. Entire article

Commerce Ulysse Nardin collaborates to create new powerboat
By Kay Sorin
	Swiss watch manufacturer Ulysse Nardin is branching out in a new direction with the release of a powerboat in collaboration with extreme-performance boat maker Midnight Express. Entire article

Advertising Bentley’s teaser campaigns face opposition with leaked images of SUV
By Nancy Buckley
	British automaker Bentley Motors has been teasing its highly anticipated Bentayga for nine months with different images and video clips that show a little bit of its design, but the brand's big reveal is being threatened by other sources. Entire article

Internet The Dalmore shares passion for mixology with new Web series
By Kay Sorin
	Scottish distillery The Dalmore is introducing a new video series with the first installment featuring an elaborate whisky cocktail created at Claridge’s. Entire article

Events/Causes Maserati honors forward-thinking entrepreneurs
By Nancy Buckley
	Italian automaker Maserati completed its search for Britain’s top 100 entrepreneurs and released the list of these successful business leaders on a microsite for the campaign. Entire article

Events/Causes Pictures from eTail West 2015
By Staff reports
	Luxury Daily attended eTail West 2015 in Palm Desert, CA Feb. 17-20. Entire article

News briefs Burberry, Dolce & Gabbana, Porsche and Moschino – Live news
By Staff reports
	Luxury Daily's live news from Feb. 23 - Burberry teases runway show livestream with cinemagraphs; Dolce & Gabbana refreshes Light Blue for summer; Porsche sparks childrens’ imagination with Playmobil model; Moschino plays off soda pop for spring pop-up at Printemps. Entire article

News briefs New York Fashion Week, La Perla, Apple and Prada – News briefs
By Staff reports
	Today in luxury marketing - NYFW shows leave buyers lukewarm; La Perla: Luxury in the making; For Apple, an opportunity to revolutionize the automobile, without ever selling one; Prada shares rise as market takes heart from shop opening slowdown. Entire article

Classic Guides Luxury Outlook 2015
By Staff reports
	Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world. Entire article

Columns Can packaging be both luxurious and sustainable?
By a Luxury Daily columnist
	Prestige brands and their customers have sometimes been regarded as more concerned about the appearance than about eco-friendliness, despite the shift toward sustainable packaging. Entire article

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