While overall spending in China is back up to where it was in 2013, spending on gifts has decreased 30 percent over the past two years, according to a report by Hurun.
French jewelry maison Cartier is sharing its “winter treasures” with consumers through a digitized catalog that glimmers and sparkles as if the pieces were set in display cases.
German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl XLIX Feb. 1.
Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.
Luxury Daily's live news from Jan. 30 - The Plaza invites children to play with Eloise this winter; Saks brings Tumblr to life with animations; Chanel offers glimpse into production of haute couture collection; Peninsula Hotels sends Cupid through Hong Kong.
Today in luxury marketing - Why luxury brands love China’s Sex and the City; The biggest threat to luxury brands' rapid growth; Heat is on in Hamptons housing market; Salvatore Ferragamo posts 2014 preliminary revenues.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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