The luxury sector is continuing to evolve with the majority of affluent consumers recognizing that the definition of luxury is not what it was five years ago, according to a new report by Martini Media.
In recent months, despite political unrest, there has been a surge in hotel openings and property proposals across Middle Eastern countries from luxury hospitality brands.
Publishers Hearst and Condé Nast are looking to strengthen their relationship with the next generation of readers through content curated for millennials.
French apparel and accessories label Longchamp is releasing its new spring/summer 2015 advertising campaign, using British celebrity Alexa Chung to appeal to young, fashionable consumers.
Chinese department store chain Lane Crawford is introducing new collections with its Reinterpret spring/summer 2015 campaign, urging consumers to update their wardrobes before summer.
Swiss watchmaker IWC Schaffhausen is directing traffic to its mobile site with a hidden game that encourages consumers to compete against friends and family through social media.
Waldorf Astoria Hotels and Resorts is expanding its campaign to pursue top culinary candidates through a series of social videos that feature chefs who competed to have their dish in the hotelier's restaurants.
Luxury Daily's live news from Feb. 10 - Michael Kors opens largest store in SoHo; Luxury shoemakers reinterpret Cinderella’s glass slipper; Lexus targets downtown crowd with Made Fashion Week lounge; Bergdorf Goodman, Four Seasons share date night inspiration.
Today in luxury marketing - Chinese luxury spending on the rise; Luxury car demand shines through darkening clouds; Averyl Oates departs Galeries Lafayette; Marzotto family buys 7pc stake in Germany's Hugo Boss.
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.
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