Social media has helped New York Fashion Week evolve into a global event and now plays an integral role for luxury marketers to engage their audience during the shows.
Four Seasons Hotel New York and JetWay Private Air are partnering to offer a Valentine’s Day package that includes a chartered flight, penthouse accommodation and a Premier Gem diamond necklace.
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
Starwood Hotels & Resorts’ St. Regis is upping its credibility as a fashion-minded marketer and establishing a new channel on mobile image-sharing application Instagram via a contest that pushes its Grand Tourista Bag designed by brand connoisseur Jason Wu.
Swiss watchmaker Hublot is boosting brand visibility by becoming the official timekeeper of the Los Angeles Lakers National Basketball Association team.
Cartier, Giorgio Armani, Bulgari, Longines and Breguet are some of the luxury advertisers that took out key placements in the February issue of WSJ. Magazine.
Today in luxury marketing - LVMH full-year profit increases 13pc on gains in US and Asia; PPR sets permanent digital academy; Huge changes are coming to future Barneys warehouse sales; There is gold in luxury ads: Magazine publishers see sales gains.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Digital publishers reliant on online advertising revenue last year were suddenly dealt with a brand new form of supply to figure out and monetize immediately, or face a slow death at the expense of mobile's rapid growth.
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