Backing up the notion that everything happens in bed, designer Diane von Furstenberg is moving into housewares again with a new home collection exclusively available in Bloomingdale's.
In an industry that relies heavily on the customer's perception of exclusivity, luxury brands need to be offering exclusive discounts and sneak-peeks to high-end consumers.
Salvatore Ferragamo has implemented SAP AG’s software to better meet customer demand and position itself for further expansion by streamlining its global business processes to drive profits.
Today in luxury marketing - Bulgari to open luxury hotel in London's Knightsbridge district in 2012; Valentino's numbers up, firm not on the block; Olsens collaborate with Toms shoes.
Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers' purchase decisions.
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