While world leaders gather in Paris to discuss climate change, French luxury conglomerate LVMH saw an opportunity to tout its sustainability practices while the world narrows its lens on the topic.
As marketers look to effectively appeal to consumers, a strategy that takes all five senses into consideration is the best approach, according to a new report by Shullman Research Center.
From fashion boutique gallery displays to ridesharing yacht applications, Art Basel Miami Beach has become a sanctuary for luxury brands looking to make an impression on discerning affluents and art enthusiasts.
St. Regis New York is partnering with event planner Bronson van Wyck and style on-demand service Armarium for a one-stop pop-up shop for holiday shopping ease.
Retailers looking for mobile success in 2016 will need to focus on geo-targeting to provide in-store customers with more relevant experiences, an EKN Research analyst said during a Mobile Marketer webinar Dec. 2.
Luxury Daily's live news from Dec. 3 - Thomas Pink rings in 2016 with Pantone Color of the Year; Rosewood creates Mini-sized hamper to drive holiday cheer; Bulgari to open production facility in heart of goldsmithing region.
Today in luxury marketing: Bottega Veneta to open maison on Madison Avenue; Fiat Chrysler shareholders approve Ferrari spinoff; Luxury home prices post biggest drop since 2012; High-end retailers in China no longer have the luxury of time.
Even after you choose between “Merry Christmas” and “Happy Holidays,” crafting an effective message during the holiday season still is not exactly easy.
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