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Luxury Daily, December 21, 2012 – Do luxury brand Pinterest gift guides drive sales?

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December 21, 2012

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Do luxury brand Pinterest gift guides drive sales?
Multichannel service approach key to convert holiday returns to repeat business
Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Marc Jacobs pushes mobile transactions via free shipping offer
Top 10 luxury brand multichannel campaigns of Q4
39pc increase in luxury watch searches prompts optimism for Chinese luxury market: report
Givenchy, Ferragamo, last-minute shopping and luxury automakers – News briefs
Retailers turn to push messaging to reach holiday shoppers

Internet Do luxury brand Pinterest gift guides drive sales?
By Erin Shea
	Luxury marketers such as Bergdorf Goodman, Saks Fifth Avenue and Gucci recently pushed gift guides via social inspiration site Pinterest to spark interest in their products among female users. But has this boosted holiday sales? Entire article

Multichannel Multichannel service approach key to convert holiday returns to repeat business
By Tricia Carr
	The increase in holiday transactions made via ecommerce channels as well as the tendency for consumers to exchange unwanted holiday gifts leaves luxury marketers with the opportunity to gather information from prospects and impress them through in-person and digitally-based service in the coming weeks. Entire article

Luxury FirstLook Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
By Staff reports
	Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers. Entire article

Mobile Marc Jacobs pushes mobile transactions via free shipping offer
By Tricia Carr
	Marc Jacobs Intl. is encouraging mobile users to shop its newly-enhanced optimized site through a free shipping offer timed with the holiday shopping season. Entire article

Multichannel Top 10 luxury brand multichannel campaigns of Q4
By Erin Shea
	Luxury marketers looked to engage consumers and prompt purchases though campaigns that touched multiple channels during the last quarter of the year. Entire article

Research 39pc increase in luxury watch searches prompts optimism for Chinese luxury market: report
By Tricia Carr
	China-based searches for high-end watch brands increased 39.3 percent during the first half of 2012 compared to the year-ago period, proving that interest in luxury remains strong, according to a new report by Digital Luxury Group. Entire article

News briefs Givenchy, Ferragamo, last-minute shopping and luxury automakers – News briefs
By Staff reports
	Today in luxury marketing - Givenchy to skip January couture; Ferragamo renews distribution deal with Trinity; Online retailers have gone to some crazy lengths to give you one extra hour of Christmas shopping; Midsize cars fare better than luxury models in newest crash test. Entire article

Columns Retailers turn to push messaging to reach holiday shoppers
By a Luxury Daily columnist
	Smart retailers are finding that it is becoming less about replacing the in-store shopping with mobile commerce, and more about bringing together all channels to create one great customer experience. Entire article

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