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Luxury Daily, December 11, 2015 – Online interaction rarely overlaps with offline conversation: report

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December 11, 2015

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Online interaction rarely overlaps with offline conversation: report
Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Dior celebrates “art of gifting” with cosmetic cityscape
Stagnant diamond industry expected to rebound by 2019: Bain
Sotheby’s asks auto enthusiasts to change the channel to “disruptive” auction
Chandon catches up with friends in #BestieWishes bottle campaign
Starwood reels in sustainable catch with latest environmental initiative
WSJ. Magazine closes December 2015 with 19pc jump in ad paging
Instagram demonstrates its effectiveness as advertising platform for app installs
Pomellato, Ferragamo, Mercedes and TCS World Travel – Live news
Chanel, Fairmont, Mulberry and real estate – News briefs
Brands and publishers need to reorient for vertical video

Research Online interaction rarely overlaps with offline conversation: report
By Forrest Cardamenis
	Italian fashion labels Dolce & Gabbana and Versace are the only brands to rank in the top 10 among luxury retailers across social media platforms and offline, according to a report by Engagement Labs. Entire article

Multichannel Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
By Staff reports
	Register now for the nation's premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors. Entire article

Internet Dior celebrates “art of gifting” with cosmetic cityscape
By Staff reports
	French fashion house Dior is translating its couture craftsmanship into gift giving with a carefully assembled beauty collection. Entire article

Research Stagnant diamond industry expected to rebound by 2019: Bain
By Jen King
	Despite a slowing demand in China, the diamond industry’s revenue value chain grew by 4 percent in 2014 and the first half of 2015, according to a new report by Bain & Company. Entire article

Television Sotheby’s asks auto enthusiasts to change the channel to “disruptive” auction
By Forrest Cardamenis
	International auctioneer Sotheby’s is “disrupting” the auction industry by turning to a new channel. Entire article

Multichannel Chandon catches up with friends in #BestieWishes bottle campaign
By Jen King
	LVMH-owned sparkling wine maker Chandon is encouraging consumers to take time from their busy schedules to get together with friends during the holidays. Entire article

Events/Causes Starwood reels in sustainable catch with latest environmental initiative
By Forrest Cardamenis
	Starwood Hotels & Resorts has revealed a guide that will help guarantee that guests make responsible dining choices. Entire article

Print WSJ. Magazine closes December 2015 with 19pc jump in ad paging
By Jen King
	Saint Laurent, Chanel and Hermès were among the brands to take part in the holiday edition of WSJ. Magazine, the final issue of a record year for the lifestyle publication. Entire article

Research Instagram demonstrates its effectiveness as advertising platform for app installs
By Staff reports
	Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook’s rate of 0.6 percent, according to a new report from Nanigans. Entire article

News briefs Pomellato, Ferragamo, Mercedes and TCS World Travel – Live news
By Staff reports
	Luxury Daily's live news updates from Dec. 10 - Pomellato makes “harmonious” transition to new CEO; Ferragamo pays homage to Hollywood in "Signature" style; Mercedes drives fan attention with branded Super Mario content; TCS World Travel diversifies itinerary with yachting collaboration. Entire article

News briefs Chanel, Fairmont, Mulberry and real estate – News briefs
By Staff reports
	Today in luxury marketing - Chanel issues apology to fair isle knitwear designer Mati Ventrillon; Accor buys luxury Fairmont brands as hotel deals heat up; Mulberry ekes out profit as new creative head Coca settles in; Multimillion dollar homes face the wrecking ball. Entire article

Columns Brands and publishers need to reorient for vertical video
By a Luxury Daily columnist
	After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies. Entire article

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