Luxury brands are shifting their engagement strategies to focus more heavily on digital communication, leaving some to wonder about the role of traditional marketing vehicles such as catalogs in the modern media ecosystem.
In a move that can inspire other department stores, London-based Harrods is showcasing high-end hybrid and other eco-friendly cars in its store windows to bolster its green strategy and draw customers.
Watch manufacturer Jaeger-LeCoultre has released a social media-enabled iPad application designed to showcase the versatility of its Master Compressor collection in extreme weather and speed conditions.
High-end jewelry sellers such as Tiffany & Co. have regained much of their luster on the strength of the affluent consumer market and international expansion, according to analysis from Stockcall.com.
Luxury automaker Lexus is the launch sponsor of the CNN iPad application, which allows both the publisher and the brand to provide users with an immersive experience that takes full advantage of the device’s real estate and multitouch interface.
Google recently predicted that by 2015, 50 percent of all targeted display ads will be bought using real-time bidding. Make no mistake, the programmatic buying of audiences is a game-changer.
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