All luxury marketers will be hit by the debt crises plaguing European countries such as Italy and Spain, but diversified brands that practice customer retention have the best shot of surviving.
As technology continues to evolve and consumers are integrating new ways to shop, luxury branded catalogs are becoming more in-depth and incorporating other channels such as mobile, in-store and digital to enhance the customer experience.
German automaker Audi is upping its social media presence, looking to attract more followers and building the hype surrounding its latest limited-edition model through a week-long video series.
Just as luxury marketers globalize their Web sites and Facebook pages, it is as important to ensure that their branded mobile applications can appeal to consumers worldwide.
Hotel chain Four Seasons is marking its 50th anniversary with multiple volunteering options that allow guests to give back to local communities while travelling luxuriously.
Today in luxury marketing - Gilt launches full-priced menswear site, Park & Bond; Markets gauge U.S. downgrade; Consumers in India becoming more modern.
Mobile advertising is expected to grow from $1.6 billion worldwide in 2010 to $3.3 billion in 2011, and will reach $20.6 billion by 2015, according to Gartner research.