Luxury Daily, August 4, 2015 – Harrods celebrates love of craft through multichannel campaign

August 4, 2015

Today's headlines

Multichannel Harrods celebrates love of craft through multichannel campaign
By Sarah Jones
	British department store Harrods is showcasing the passion behind the handcrafted luxury goods it sells with a month-long storewide campaign that brings artisans and consumers together. Entire article

Research High-income tops high-wealth for luxury purchase intent: report
By Sarah Jones
	High-income Americans are generally more active purchasers of luxury goods than their counterparts with high-net worth, according to a new report from Shullman Research Center. Entire article

Multichannel Registration open: Luxury Retail Summit: Holiday Focus 2015
By Staff reports
	Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing. Entire article

Advertising DVF goes undercover with secret agent fall campaign
By Sarah Jones
	U.S. fashion label Diane von Furstenberg is showing its “sexy, mysterious, alluring” side with a fall campaign that explores the multifaceted appeal of its consumer. Entire article

Internet British Vogue brings children’s labels added visibility via Mini Vogue
By Staff reports
	Condé Nast’s British Vogue has unveiled a new facet of its Web site focusing on children's wear content. Entire article

Internet Lexus partners with will.i.am to create sensational musical experience
By Kay Sorin
	Toyota Corp.’s Lexus is working with rapper will.i.am to challenge conventional notions of technology, design and music in a unique experience as part of its Amazing in Motion campaign. Entire article

In-store Four Seasons Orlando targets couples with end of summer promotion
By Kay Sorin
	Four Seasons Resort Orlando at Walt Disney World Resort in Florida is catering to couples with a variety of packages designed to appeal to any and all romantic partners. Entire article

Research Mobile POS to quadruple reach as it grows beyond micro merchants: report
By Chantal Tode
	The installed base for mobile point-of-sale is growing at a compound annual growth rate of 32 percent as the technology extends its reach into businesses, big and small, across a variety of industries and geographies, according to a new report from 451 Research. Entire article

News briefs Tiffany, Goyard, Swarovski and Hôtel Ritz Paris – Live news
By Staff reports
	Luxury Daily's live news from Aug. 3 - Tiffany Diamond comes to New York for summer retail boost; Goyard strengthens Neiman Marcus partnership via permanent shop; Swarovski serves as “de facto landmark” at London Design Festival; Hôtel Ritz Paris begins bookings for March 2016. Entire article

News briefs Gemfields, Alexander Wang, automakers and Tag Heuer – News briefs
By Staff reports
	Today in luxury marketing - Inside the Gemfields Zambian emerald mine; Alexander Wang said near deal with investor; Luxury titans: A case of too much variety?; LVMH’s Tag Heuer to shut Hong Kong Store as rental costs bite. Entire article

Columns Growing concerns over ad viewability: 3 reasons brands should go in-app
By a Luxury Daily columnist
	Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads. Entire article

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