German apparel brand Hugo Boss is increasing its tech savvy and on-the-go presence through click-to-commerce emails linking to its newly-optimized mobile site that offers 3D, videos and campaign images.
New research from Forrester has shown that consumers search via digital methods but actually buy in-store. Therefore, the experience should be seamless across all channels.
Barneys New York will entice holiday foot traffic from affluent kids-at-heart through a moving art exhibit in its Madison Avenue flagship store holiday windows created under a partnership with Walt Disney Co.
Department store Bergdorf Goodman is using its fall magalog to push its 111th anniversary designer collection as well as display the usual array of luxury brand advertisements and New York-centric editorial content.
Four Seasons Resort, Maui at Wailea, is strengthening its reputation as not only a high-end travel brand, but a provider of cuisine and entertainment through an event and hotel stay package that aligns with the Wailea Wine & Food Festival.
Today in luxury marketing - Ferragamo sees 2012 growth despite Chinese shadows; U.S. retail stocks gain ground; German stocks little changed, paring earlier losses; Sales at Bal Harbour Shops tops in world.
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