Swiss watchmaker Tag Heuer is putting its “Don’t crack under pressure” mantra to good use as it prepares to be the first luxury brand to market from Mars.
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
International markets saw a 16 percent increase in Chinese outbound travelers, but closer to home, in Greater China, there was a 7 percent decline in tourism for the first half of 2016, according to the China Outboard Tourism Research Institute.
LVMH-owned beauty retailer Sephora's exemplary mobile gifting experience is a result of the brand's mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research.
LVMH-owned Champagne house Moët & Chandon is encouraging hometown pride with the release of limited-edition bottles celebrating cities in the United States.
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
Luxury Daily's live news from Aug. 24 - La Perla appoints Julia Haart creative director; Ivanka Trump denies claims of Aquazzura suit; Hansgrohe aims for 1B euro in sales as it hits milestone; Bloomingdale’s, Lotte New York Palace team to prep kids in need for the classroom.
Today in luxury marketing - Report: Paul Andrew to be named Ferragamo’s creative director of shoes; Exporters and overseas shoppers get Brexit boost; Lamborghini sees worldwide sales doubling by 2019 after SUV launch; Toll jumps most in 3 years as luxury home sales stay strong.
Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.
You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?
