Multichannel

Chloé merges multiple love stories to propel new fragrance

French apparel and accessories label Chloé is presenting a new fragrance, Love Story, through a multichannel campaign.

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Television

Lexus gives viewers the option to skip ads on TV

Toyota Corp.'s Lexus is experimenting with a new form of television advertising that enhances the channel's relevance in the digital world.

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Multichannel

Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Eleven James, Crest and Co.

Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and market researchers.

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Q&A

RoboVault ups security, personnel to improve appeal for the ultra-affluent

Storage facility RoboVault is expanding to meet a growing demand among affluent consumers to lock up precious items in essentially impenetrable spaces.

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Internet

Are branded or widely used hashtags more effective for luxury brands?

Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.

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Internet

Estée Lauder promotes “object of desire” with digital boutique

Beauty brand Estée Lauder is promoting its Pure Color Envy collection with a short film on its Web site and an interactive look book that matches eyeshadows with other complementary products.

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Advertising

Bang & Olufsen emphasizes room positioning for S8 speakers

Danish audio and video company Bang & Olufsen is introducing a new speaker to its B&O Play brand through a dedicated Web page to the product that explores the item's details.

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Mobile

Dior showcases classic pieces on W magazine mobile ad

Luxury fashion house Dior is promoting its classic “Lady Dior” handbag in a new mobile advertisement featuring its glossy crocodile counterpart.

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News briefs

Neiman Marcus, Ritz-Carlton, Bally and Lexus – Live news

Luxury Daily's live news from Aug. 21 - Neiman Marcus unveils David Yurman exclusive with social video; The Ritz-Carlton celebrates the versatility of pumpkins; Bally keeps consumers coming back to Instagram for backstage content; Lexus expands reach of culinary festival sponsorship with food SUV; Fairmont further expands in China with Suzhou plans.

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News briefs

Chanel, Chinese tourists, Burberry and Saks – News briefs

Today in luxury marketing - Chanel's new London home; Chinese are traveling more, shopping less; Burberry chief Bailey gets $8.6 million in sale of shares; Saks to open in Miami's Brickell Centre.

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Columns

How does push compare to email?

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

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