BMW of North America is in the midst of a 360-degree marketing campaign to push its first-time sponsorship of Team USA at the 2012 London Olympics with a television spot, social efforts, an on-site brand pavilion and dealership events.
Italian leather brand Tod’s released its fall/winter 2012 multichannel advertising campaign that features images of the ideal male and female customer who mirror the brand DNA.
Fashion label Michael Kors is allowing its employees to volunteer for New York-based nonprofit God’s Love We Deliver during business hours to back the designer’s more than 20 years of support for the organization.
Condé Nast’s Architectural Digest increased the breadth of its readership through its first digital version, revealing tablet-specific content and advertisements from brands such as Giorgio Armani, Patek Philippe, Bottega Veneta and Chanel.
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
Today in luxury marketing - LVMH-backed fund to invest in PVR; BMW earnings fall 28 percent; John Varvatos launches boys with Peerless; Indian conglomerate buys New York’s Plaza Hotel.