Luxury Daily, August 17, 2016 – Can Neiman Marcus recover from delayed IPO and diminished revenue?
Your Message Subject or Title | | Media/publishing In conversation: Luxury Marketing Council’s Greg Furman and Luxury Daily’s Mickey Alam Khan | Luxury Daily founder and editor in chief Mickey Alam Khan is interviewed by Greg Furman, founder/chairman of the Luxury Marketing Council. In this 29-minute dialogue, Mr. Alam Khan discussed his background, Luxury Daily's founding and focus, the state of the luxury business, how technology and evolving consumer habits have disrupted luxury sectors across the board, and why luxury brands should hang on to their values in the face of numerous temptations to follow mass-market ploys. Entire
article | Columns 4 steps to make mobile marketing more effective | When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent. Entire
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