French fashion house Chanel is lending a dark feel to the Net-A-Porter ecommerce site with a black homepage skin and side tower ad that show off its new Coco Noir fragrance.
German automaker Mercedes-Benz is strengthening its tennis sponsorships through a new television, social media, event and print campaign starring 2012 Wimbledon Champion Roger Federer and the 2013 GL-Class.
Luxury marketers that want to push mobile commerce should develop payment abilities on applications or optimized sites depending on the way that they want to interact with users during the transaction.
Maker's Mark is playing off of the 2012 U.S. Presidential Elections through a satirical politically-themed campaign that promotes its brand image and products via social media, events, television and out-of-home ads.
Condé Nast Britain publications including Vogue, Tatler, GQ, Brides, Vanity Fair, Glamour and Condé Nast Traveller have all reported increased circulation throughout this year, which means increased visibility options for luxury marketers.
High-end cruise line Celebrity Cruises is pushing its first onboard AquaSpa by resort spa creator Elemis on the new Celebrity Reflection ship with women- and couple-specific days, new spa offerings and a contest.
Today in luxury marketing - BMW's 'demo' sales boost results; The world's most-luxurious cruises; Luxury handbags making splash on the auction block; Luxury cars see strong sales despite economic downturn.
Before you allocate significant resources on a mobile campaign, your organization must first address how mobility integrates into your product or service offering.