Luxury Daily, August 12, 2016 – Luxury fashion commits to philanthropy, with tangible results: Fashionbi

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August 12, 2016

Luxury fashion commits to philanthropy, with tangible results: Fashionbi

Philanthropy and charitable contributions have emerged as essential elements of a fashion brand’s image, according to a new report from Fashionbi.

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Fragrance and personal care

Versace creates scent profile through martial arts-inspired narrative

Italian fashion label Versace is telling a cinematic story of modern masculinity to launch its latest cologne.

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Webinars

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Jewelry

Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle

Richemont-owned watchmaker Roger Dubuis is guiding Chinese consumers to their ideal timepiece through an interactive WeChat campaign.

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Apparel and accessories

Michael Kors’ Snapchat lens generates 6pc lift in purchase intent

U.S. fashion label Michael Kors’ sponsored Snapchat lens for National Sunglasses Day garnered more than 104 million total views, according to the brand.

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Retail

Printemps takes made-to-measure approach for new loyalty program

French department store chain Printemps is rolling out a new loyalty program designed to help consumers customize their shopping experience.

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Automotive

Aston Martin touts newest model test drive and capsule

British automaker Aston Martin is revving its engines for a new long-term global partnership as it prepares to update its iconic DB line.

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Travel and hospitality

Currency fluctuation maintains Europe appeal, but African travel taking off: report

European mainstays are still the top fall and holiday travel destinations for affluent travelers, but African nations are picking up steam, according to Virtuoso travel network.

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Strategy

Welcome to the new Luxury Daily

Dear reader, it is official. Luxury Daily, the world’s leading luxury business publication, has launched its redesigned Web site and newsletter, both newly enhanced services to empower our readers to make smarter decisions on luxury strategy, tactics and execution.

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News briefs

DVF, Tag Heuer, Cartier and Condé Nast Britain – Live news

Luxury Daily's live news from Aug. 11 - DVF matches customer donations to combat homelessness; Tag Heuer unveils retail updates in thriving Australian market; Cartier fortifies support of female entrepreneurs with $100K grant; Condé Nast luxury titles resilient, buoyant in changing print realm.

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News briefs

Anya Hindmarch, Bang & Olufsen, Chinese luxury brands and Mercedes – News briefs

Today in luxury marketing - Anya Hindmarch set to open first store in Saudi Arabia; Bang & Olufsen shares fall as luxury TV sales hampered by delays; Paris emerges as incubator for Chinese luxury brands expanding to Europe; Mercedes on pace to win 2016 global sales crown from BMW.

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Columns

What your brand can learn from Jeff Bezos and Pokemon Go

Amazon founder/CEO Jeff Bezos has been using games to monetize his latest acquisition: that most venerable and strait-laced of American institutions, The Washington Post.

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Columns

Amazon minus Birkenstock in 2017: Will others follow and did Birkenstock go far enough?

As you may have heard, Birkenstock is leaving Amazon in 2017 as a direct result of a steep increase in the sale of fake Birkenstocks on Amazon.

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